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Development & Discussion / What are slot ads, and how do they work?
« on: February 27, 2025, 09:50:32 AM »
When discussing "slot ads," it's important to differentiate between two related, but distinct, concepts:

- Ad Slots:
- In the broader context of digital advertising, an "ad slot" refers to a designated space on a website, app, or other digital platform where advertisements are displayed.

- Think of it as a virtual "billboard" where ads can be placed. These slots vary in size and format.
- So, an ad slot is the place where a add is shown.
- Slot Game Ads:
- In the context of the iGaming (online gambling) industry, "slot ads" refer to advertisements specifically promoting online slot machine games.
- These ads aim to attract players to online casinos or slot game platforms.
- These adds can take many forms, from banner adds, to video adds, and even playable adds.
- Ad Slots (General Digital Advertising):
- These are the spaces where any type of digital ad can appear.
- Publishers (website owners, app developers) create these slots to monetize their content.
- Slot Game Ads (iGaming Specific):
- These are the actual advertisements that promote slot games.
- They are designed to entice players with visuals, bonuses, and game features.
- These adds are placed within the ad slots.