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Development & Discussion / What Business Book Authors Do First

« on: January 22, 2025, 10:49:14 AM »

An ever-increasing number of professionals and corporate leaders are choosing to become authors each year, drawn by the publicity and recognition that a book can generate through effective book marketing and PR campaigns. Writing a book is one of the fastest and most organic ways to gain exposure. It can be a powerful promotion tool for your business, enhancing your credibility in your industry. If you're considering joining this trend, carefully considering a few key factors before writing a book, especially on a business or self-help subject, is essential. You'll do better with an organized approach.

If your goal includes selling books alongside gaining personal recognition, it's essential to devise a well-thought-out plan, as the book market is highly competitive. Rather than letting competition discourage you, use it as motivation to excel in your writing. The first step in planning your book is to clarify your message. While it may seem obvious, having a unique perspective on your topic is crucial to standing out. Aim to condense your idea into two or three clear sentences, which you can share when discussing your book project. Once you have clarified your message, focus on what you can offer readers.

Most people pick up books to acquire knowledge or improve their lives, so your book must meet those expectations. Your book must differentiate itself from others within the same genre to succeed. Clearly articulate how your book provides something unique and valuable to potential readers. With countless options available, you must convince them that your offering stands out. Additionally, modern books often cater to multiple target audiences, so identify these groups and tailor your content to meet their interests and needs while also piquing their curiosity.

Many authors envision an ideal reader during the writing process, which helps maintain consistency in content. Understanding what your target audience is currently reading is crucial, as it reveals their interests and highlights what works in the marketplace. Look for fresh angles that complement their existing reading material or broaden the discussion surrounding the topic. Lastly, reflect on your strengths and perspective, ensuring these elements shine through in your writing. While an editor can assist with refinements before publication, developing your ideas and voice from the start is essential.

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Development & Discussion / Sell Books at Your Local Bookstore

« on: December 13, 2024, 09:31:12 AM »

Many self-published authors highly value having their books featured on the shelves of local bookstores. For them, it serves as a validation of their efforts, and as enthusiastic readers, they enjoy the experience of browsing through local shops. Some authors even organize book publicity campaigns to include store events to promote their books, recognizing it as an excellent opportunity for gaining media attention in their communities—a perfect way to launch their marketing campaigns. Local media outlets often provide supportive coverage, which can enhance promotional pitches tied to bookstore events.


Professional marketers offer valuable insights on influential events, so let's explore those. Creating an exceptional book is the foundational step, and collaborating with a skilled cover designer is crucial. For nonfiction authors, choosing a descriptive and engaging subtitle is essential. Additionally, the back cover is significant in attracting bookstore buyers, as this is where critical selling information is presented. While the title and cover might grab attention, the back cover blurb encourages readers to buy the book. Also, tap into professional editing to meaningfully enhance your manuscript.


It's essential to establish a pricing strategy before you begin selling your books in retail, whether online or in brick-and-mortar stores. Setting the lowest price may not be the best, as it could lead buyers to question your book's quality. Industry experts recommend that self-published authors assess the pricing of competing titles in their genre. A good strategy is to price your book competitively within that range, potentially starting near the higher end and then adjusting later. Some authors choose to collaborate with book distributors who can facilitate getting their works into local and larger retail outlets.


Major retail chains often have dedicated book sections that can yield steady sales. If you decide to approach your local bookstore directly, being persistent and courteous is vital. You can visit in person or call ahead to set up a meeting with the owner or manager. While responses can vary, most local store owners are open to discussing works by local authors. Crafting your "pitch" in advance is key; think carefully about what you want to say about your book. Preparing a sell sheet with essential details—like the ISBN and your contact information—can also be very helpful in capturing their interest.